The success of your blog depends on your ability to choose appropriate keywords for your site. Choosing the incorrect keywords, on the other hand, will lengthen the time and energy required to see results and accomplish your objectives.
A solid keyword research plan is the first step in using the ideal keywords for your website. Here, we will show you, in detail, how to select keywords for search engine optimization. And where to look and what to look for to get the best keywords. But let’s understand first what is a keyword and why you should use it.
If you want people to find your website and achieve your specific goal, then you need to choose the proper keywords. Therefore, even if you’re competing with someone in the same industry, the keywords that work for them may not work for you. The best keyword is one that gets you a high Google search ranking and relates to your target market.
If you want your blog posts and articles to rank higher in search engine results, follow these strategies for choosing the right keywords.
Select A Keyword Research Tool and Compile A List of Potential Keywords
Selecting the proper keywords requires first developing a comprehensive list of potential keywords through keyword research. This is a time-consuming procedure that may be sped up with the use of keyword research tools like SEMrush, Keyword Surfer, and Keywoodtool.io.
Type your main keyword into the search bar of your chosen tool. You will see a lot of new information on your SERP, such as monthly search volume and traffic details for each result. Find out what the keyword is worth to your company.
A keyword’s worth to your company depends on how well it describes your offerings. Even if the phrase is relatively easy to rank for, there is no point in generating content that has nothing to do with your business.
The more valuable a company is, the more likely it is to appeal to the target demographic and ultimately bring in paying consumers. To determine if a keyword has commercial potential, you should consider whether or not it would be of interest to your target audience. Is “keyword research tools” something that people in your target market would be interested in?
Look At The Keyword Competition/Difficulty
Identifying a lucrative keyword is great, but only if you can also achieve top search engine rankings for it. The value of a keyword can be gauged in part by its perceived level of difficulty from an SEO perspective. Determining the difficulty of a keyword to rank for can be a time-consuming manual process that involves examining the authority of the top-ranking pages for the phrase.
Fortunately, the aforementioned keyword tools also include keyword difficulty scores. This scale can help you determine the competitiveness of potential new keywords for your site. Usually, the competition is between Low, Medium, and High. Low means your chances to rank are higher; with medium, it’s a 50-50 game, and with high, the difficulty level is higher. You can always use a mix of all but try to focus on keywords with Low competition.
Keyword Search Volume
Discovering keywords with high search volumes is a cornerstone of a successful keyword research strategy. It goes without saying that you shouldn’t pick keywords with zero search volume.
Because your pages rank for several keywords in search results, identifying search volume for a single keyword can be deceptive; therefore, the search volume breakdown by keyword is helpful.
Example: “content optimization tools” only receive 170 monthly searches, which is quite low. Avoid dismissing long tail keywords just because they have lesser volume than broad informational keywords at the beginning of the buyer’s awareness journey; they are more likely to convert due to increased purchase intent. Always go for keywords that have more volume. Volume means the number of people searching that specific keyword. Your total keyword volume should be higher than 1000 to increase the chances of ranking your piece.
Keyword Search Intent
Understanding the intent of a user’s search will allow you to tailor your material to their needs. There are typically four categories of term search intent.
⦁ Informational
⦁ Navigational
⦁ Transactional
⦁ Commercial
The primary focus of an informative keyword is on enlightenment and problem-solving. When a user searches for a navigational keyword, they typically have a certain destination in mind, such as a product page. Finally, commercial and transactional terms used later in the buying process indicate a higher level of interest in making a purchase.
Paying close attention to search intent will greatly improve your SEO strategy by guiding the development of more relevant content. For instance, if you search for “gaming desk,” most of the results will be for other shopping category pages.
Since users’ intent to buy is already being signaled by the search engine results, publishing a review comparison listicle for this keyword is not a good idea. Instead, before you write a new post, it’s smart to draw inspiration from previously published material that has shown to be popular.
How To Add The Keywords Selected?
Choosing a main keyword is just the first step in developing your content, as search engines evaluate websites based on a variety of factors. To help search engines understand the purpose of your post’s content, you should sprinkle a number of closely related keywords across the post’s body and header elements.
Use the main keywords in the introduction, conclusion, and a few times in the main body. You can add it in the meta description, headings, and title for better results.
Conclusion
SEO keyword selection isn’t rocket science, but it does need to keep an eye on the competition while also considering how the keywords might help your business and inbound marketing efforts. Instead of focusing on increasing your Google Analytics traffic, you should prioritize keywords that actually result in sales.
Selecting the best keywords for your blog relies heavily on your keyword strategy, but a smart place to start is by focusing on topics that are of interest to your target audience and relevant to your brand.